razvan dumitru » Online Advertising http://razvandumitru.ro a comunica inseamna a darui sens Tue, 08 Jun 2010 05:37:54 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 © Razvan Dumitru 2007 Razvan Dumitru Album Shuba & Tazy No No Palmolive Right Square http://razvandumitru.ro/2009/03/09/palmolive-right-square/ http://razvandumitru.ro/2009/03/09/palmolive-right-square/#comments Mon, 09 Mar 2009 08:23:08 +0000 Razvan Dumitru http://razvandumitru.ro/palmolive-right-square/ Un concept simplu, invitand la masa (de informare) :)

1. Site: www.kudika.ro
2. Brief: Creative concept din cadrul unui pachet de branding pentru Palmolive Naturals.
3. Format: rectangle [300×250px], IAB compliant, plasat in article content zone [site wide & advertorial] si branding sectiune frumusete;

[click pe thumb image pentru full view]
Palmolive Naturals

4. Concept: promo pentru Palmolive Shower Milk & Shower Gel;
5. Catch Tags: Descopera o reteta hidratanta pentru o piele delicioasa.
6. Programs: Image Advanced Retouche: Photoshop CS 2; AS 2.0 M.Flash 8

generic lipitor Cheap Propecia cialis paypal
Isotretinoin accutane ladies viagra 822. Viagra Danger Isotretinoin accutane ladies viagra 822.
zoloft alcohol Clomid watermelon viagra
cialis uk Prednisone Tapering cialis 20mg
chinese viagra! Order Cialis cipro antibiotic
diuretic lasix Lasix Prednisone drug prednisone laryngitis 532.
nexium cost! Warfarin Zoloft pfizer viagra
lexapro antidepressant; New Viagra generic lexapro
accutane seattle Lipitor 45 zoloft pregnancy
zithromax iv; Viagra Alternative lexapro antidepressant;
cytotec controvery Buying Cialis viagra suppliers
viagra england! Cialis Tadalafil zoloft withdrawal!
viagra australia Lipitor Congestion female viagra
prednisone laryngitis Generic Cialis cipro 250mg!
pfizer viagra Acne Accutane chinese viagra!
viagra patent Buy Acomplia viagra purchase
viagra directions Discount Cialis nexium rebate
Viagra 100mg viagra 34434 660. Buy Lipitor legal viagra
generic lexapro Lexapro buy cialis
oral prednisone; Professional Viagra furosemide lasix
prednisone tapering Ultracet cialis 20mg
Acne accutane acomplia 217. Snorting Lexapro cialis tadalafil
“prices cialis” Cheap Levitra buy acomplia
diuretic lasix Viagra Suppliers viagra tablets
levitra attorneys Chewable Viagra viagra lawyers
generic lexapro Discount Viagra unprescribed clomid
viagra women Cheapest Viagra lexapro generic
cialis pricing? Viagra 100mg zoloft withdrawal!
cheapest viagra Viagra Tablets Isotretinoin accutane ladies viagra 822.

]]> http://razvandumitru.ro/2009/03/09/palmolive-right-square/feed/ 0 Envy Palmers right Square http://razvandumitru.ro/2008/11/14/envy-palmers-right-square/ http://razvandumitru.ro/2008/11/14/envy-palmers-right-square/#comments Fri, 14 Nov 2008 11:54:30 +0000 Razvan Dumitru http://razvandumitru.ro/envy-palmers-right-square/ Un concept simplu, invitand la masa (de informare) :)

1. Site: www.envy.ro
2. Brief: Envy – fashion guide portal de fashion. Envy inseamna la nivelul lunii octombrie 2008, 2.871.000 vizitatori conform Heatmap-ului Brat
3. Format: rectangle [300×250px], IAB compliant, plasat in article content zone;
4. Concept: promo pentru perioada estivala a costumelor de baie Palmers;
5. Catch Tags: Fii sexy vara aceasta.
6. Programs: Image Advanced Retouche: Photoshop CS 2; AS 2.0 M.Flash 8
]]> http://razvandumitru.ro/2008/11/14/envy-palmers-right-square/feed/ 0 Delly Rectangle http://razvandumitru.ro/2008/05/26/delly-rectangle/ http://razvandumitru.ro/2008/05/26/delly-rectangle/#comments Mon, 26 May 2008 10:00:27 +0000 Razvan Dumitru http://razvandumitru.ro/2008/06/05/delly-rectangle/ Un concept simplu, invitand la masa (de informare) :)

1. Site: Delly.ro
2. Brief: DELLY – delicious food and drinks. Portal de lifestyle culinar. Mancare sanatoasa, retete culinare, bauturi Si cocktailuri. Delly inseamna la nivelul lunii mai 2008, 33.329 vizitatori si un record de 13.240 afisari, pe 28.02.2008.
3. Format: rectangle [300×250px], IAB compliant, plasat in article content zone;
4. Concept: Clock food;
5. Catch Tags: Delicious food and drinks.
6. Programs: Image Advanced Retouche: Photoshop CS 2; clock time script: AS 2.0 M.Flash 8
]]> http://razvandumitru.ro/2008/05/26/delly-rectangle/feed/ 0 Proestetica Rectangle http://razvandumitru.ro/2008/05/25/proestetica-rectangle/ http://razvandumitru.ro/2008/05/25/proestetica-rectangle/#comments Sun, 25 May 2008 09:53:15 +0000 Razvan Dumitru http://razvandumitru.ro/2008/05/25/proestetica-rectangle/ Un banner cu impact, axat pe motivararea core-target-ului feminin, doritor de o operatie de marire a sanilor:

1. Site: Proestetica.ro, partener: InternetCorp.ro
2. Brief: Proestetica este prima clinica privata de chirurgie plastica si generala din Romania;
3. Format: rectangle [300×250px], IAB compliant, plasat in article content zone;
4. Concept: Transition image banner. Tagline principal “Te simti bine cu sanii tai ?”. Interactivitate vizuala on rollover
5. Programs: Image Advanced Retouche: Photoshop CS 2; Image Transitions: AS 2.0 M.Flash 8
]]> http://razvandumitru.ro/2008/05/25/proestetica-rectangle/feed/ 0 Kudika Confesiuni http://razvandumitru.ro/2008/05/15/kudika-confesiuni/ http://razvandumitru.ro/2008/05/15/kudika-confesiuni/#comments Thu, 15 May 2008 09:20:23 +0000 Razvan Dumitru http://razvandumitru.ro/2008/05/15/kudika-confesiuni/ Odata cu lansarea noii sectiuni de confesiuni am gandit si o campanie inhouse interactiva pornind de la un joc psihologic: in genere urmele si/sau experientele sunt “scrise” pe fizionomia unui om. In realizare am renuntat la ghilimele :)

1. Site: www.kudika.ro
2. Core target: Femeia Kudika are aproximativ 26 de ani, locuiesti in mediul urban, are studii superioare si venituri proprii de 320 de euro;
3. Format: rectangle [300×250px] si skyscraper [160x600px], IAB complianta, plasate in article content zone;
4. Concept: mouse interaction: Move and Discover.;
5. Catch Tag: Care este secretul tau ?
6. Programs: Image Advanced Retouche: Photoshop CS 2; Image Slide Morphing and Mouse Interaction: AS 2.0 M.Flash 8

]]> http://razvandumitru.ro/2008/05/15/kudika-confesiuni/feed/ 0 Moviebox Expandable Leaderboard http://razvandumitru.ro/2008/05/10/moviebox-expandable-leaderboard/ http://razvandumitru.ro/2008/05/10/moviebox-expandable-leaderboard/#comments Sat, 10 May 2008 09:00:00 +0000 Razvan Dumitru http://razvandumitru.ro/2008/05/10/moviebox-expandable-leaderboard/ 1. Site: Moviebox.ro
2. Format: Expandable Leaderboard, din 728×90px in 728×400px;
4. Concept: Interactive OnlineAd;
5. Catch Tags: Cei mai buni actori. Cele mai noi filme
6. Programs: Image Advanced Retouche: Photoshop CS 2; Movie Image Gallery Horizontal Slide: AS 2.0 M.Flash 8

Click aici pentru vizualizare

]]> http://razvandumitru.ro/2008/05/10/moviebox-expandable-leaderboard/feed/ 0 Top10Music.ro la apa http://razvandumitru.ro/2008/05/01/top10music/ http://razvandumitru.ro/2008/05/01/top10music/#comments Thu, 01 May 2008 14:07:41 +0000 Razvan Dumitru http://razvandumitru.ro/2008/05/13/top10music-la-apa/ top10musicO data cu design-ul si lansarea top10music.ro am realizat si campania de awareness si promovare online. Formatele de tip rectangle se regasesc in cele ce urmeaza.

Doua bannere cu impact vizual, axate atat pe core-target-ul masculin cat si feminin, apeland la Usher si James Blunt pe de-o parte si la Rihanna si Gwen Stefani pe de alta parte:

1. Site: Top10Music.ro, companie: InternetCorp.ro
2. Brief: Top10Music.ro reprezinta un portal de informatie muzicala – cele mai tari formatii, artisti in voga, albume & concerte in Romania;
3. Format: rectangle [300×250px], IAB compliant, plasat in article content zone;
4. Concept: Advanced Masking Image Banner & Rollover Interactive Concept. Tagline principal “Top10Music – Stay on the beat”;
5. Programs: Image Advanced Retouche: Photoshop CS 2; Image Transitions: AS 2.0 M.Flash 8

]]> http://razvandumitru.ro/2008/05/01/top10music/feed/ 0 Rectangle banner [300x250px] Mecenat http://razvandumitru.ro/2008/03/03/rectangle-banner-300x250px-mecenat/ http://razvandumitru.ro/2008/03/03/rectangle-banner-300x250px-mecenat/#comments Mon, 03 Mar 2008 12:55:42 +0000 Razvan Dumitru http://razvandumitru.ro/2008/03/03/rectangle-banner-300x250px-mecenat/ Un banner cu impact, axat pe sensibilizarea core-target-ului prin prezentarea unor cazuri de copii cu grave probleme de santatate:

  1. Site: Mecenat.ro, partener: InternetCorp.ro
  2. Brief: Mecenat.ro reprezinta un grup de parinti care vor sa ofere o sansa copiilor care au grave probleme de sanatate;
  3. Format: rectangle [300x250px], IAB compliant, plasat in article content zone;
  4. Concept: Transition image banner. Tagline principal “Ajuta-ne sa dam o sansa copiilor care au grave probleme de sanatate”;
  5. Programs: Image Advanced Retouche: Photoshop CS 2; Image Transitions: AS 2.0 M.Flash 8

Razvan Dumitru

]]> http://razvandumitru.ro/2008/03/03/rectangle-banner-300x250px-mecenat/feed/ 0 YourMoney Rectangle Banner [300x250px] http://razvandumitru.ro/2008/02/28/yourmoney-rectangle-banner-300x250px/ http://razvandumitru.ro/2008/02/28/yourmoney-rectangle-banner-300x250px/#comments Thu, 28 Feb 2008 10:00:48 +0000 Razvan Dumitru http://razvandumitru.ro/2008/02/28/yourmoney-rectangle-banner-300x250px/ Un concept simplu, bazat pe reversul conceptiei ca banii nu cad din copac. Daca ar cadea insa, atunci ar fi YourMoney :)

  1. Site: YourMoney.ro
  2. Brief: YourMoney – publicatie de business lifestyle – destinatii exotice, gadgeturi, masini si apartamente exclusiviste, portrete si interviuri ale celor mai bogati si influenti oameni de afaceri din lume. YourMoney inseamna la nivelul lunii februarie 2008, 90.219 afisari si un record de 7.234 vizitatori/zi pe 31.01.2008 [cf.Trafic.ro];
  3. Format: rectangle [300x250px], IAB compliant, plasat in article content zone;
  4. Concept: Falling money;
  5. Catch Tags: congruente cu cele ale sectiunilor principale YourMoney: Leader. Travel. Gadget. Deluxe. Auto.
  6. Programs: Image Advanced Retouche: Photoshop CS 2; Falling money script: AS 2.0 M.Flash 8

Razvan Dumitru

]]> http://razvandumitru.ro/2008/02/28/yourmoney-rectangle-banner-300x250px/feed/ 0 Grace inhouse site promo http://razvandumitru.ro/2008/02/14/grace-inhouse-site-promo/ http://razvandumitru.ro/2008/02/14/grace-inhouse-site-promo/#comments Thu, 14 Feb 2008 10:29:49 +0000 Razvan Dumitru http://razvandumitru.ro/2008/02/14/grace-inhouse-site-promo/ Un banner bazat pe conceptul de morphing, utilizat in cadrul promovarii inhouse a site-ului Grace.ro:

  1. Site: www.grace.ro
  2. Brief: GRACE – Wedding Guide. Revista online dedicata viitoarelor si proaspetelor mirese. Grace inseamna 52.941 afisari la nivelul lunii ianuarie 2008 si un record de 6.610 vizitatori/zi pe 31.10.2007 [cf. Trafic.ro];
  3. Format: rectangle [300x250px], IAB compliant, plasat in article content zone;
  4. Concept: Morphing banner. Tagline principal “Te-ai visat vreodata mireasa ?” – animatie – Catch Tags;
  5. Catch Tags: Vestimentatie. Traditii. Luna de miere. Comunitate.
  6. Programs: Image Advanced Retouche: Photoshop CS 2; Image Morphing: AS 2.0 M.Flash 8

Razvan Dumitru

]]> http://razvandumitru.ro/2008/02/14/grace-inhouse-site-promo/feed/ 0